How to build a brand like Sabrina Carpenter, Molly Mae and Zoe Sugg
Building a personal brand that actually means something isn’t about mastering every social media hack or being everywhere, all at once. It’s about knowing who you are and letting that authenticity ripple through everything you do. Take Zoe Sugg, for instance, she began in her bedroom, sharing beauty tips that felt less like marketing and more like a chat with a best friend. Over the years, her honesty about anxiety and her creative vulnerability didn’t just attract subscribers it fostered a community. There’s a lesson there: people don’t want perfection; they want someone real.
Then there’s Molly Mae, who transformed reality TV fame into a powerhouse brand. She didn’t just sell products; she shared her story, her aspirations, even her missteps. The result? A legion of followers who trust her judgement because she never pretends to be anything other than herself. It’s proof that showing your journey, wobbles and all, is far more powerful than pretending to have it all figured out.
And let’s not forget Sabrina Carpenter. Whether she’s performing to thousands or sharing a behind-the-scenes glimpse on Instagram, her brand is built on talent, yes but also on relentless hard work and a willingness to connect. The big secret? Consistency. Not just in aesthetics, but in values, voice, and the way she treats her audience. It’s no wonder she’s inspired so many to carve out their own space in the world.
Now, if you’re thinking this all sounds a little bit daunting, you’re not alone. The truth is, every brand no matter how glittering started with a single step and, probably, a cringe-worthy post or two. The difference is, these women didn’t stop. They listened, adapted, and most importantly, they kept showing up as themselves.
So, what’s the real recipe? It’s a mix of authenticity, vulnerability, and a pinch of courage. It’s about finding your voice, telling your story, and building trust one post at a time. And, yes, it’s about having a bit of fun along the way because if you can’t laugh at your own first YouTube video, what’s the point? 😅
If your curiosity is piqued and you’re tempted to take your own brand beyond the ordinary, here’s some good news: the upcoming WIDD Annual Meeting 2025 (Online) is your golden ticket. One of the sessions will delve into these very case studies, drawing out the practical lessons behind the sparkle. Whether you’re dreaming of influencer stardom or simply want to make your mark in your field, this is your chance to learn from those who’ve gone before and to meet likeminded people on the same journey.
Don’t be the one hearing about it after the fact. Book your place and discover what it really takes to build a brand that lasts, connects, and, above all, feels like you.
👉 Register now for the WIDD Annual Meeting
Who knows? The next name on everyone’s lips could be yours.