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Free People and Willow put cultural co-authorship at the centre

How much creative control are brands really willing to give up when working with artists? It’s a question worth asking as celebrity partnerships become increasingly common, with many brands eager to tap into an artist’s cultural influence while still controlling how that influence is expressed.

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25th Anniversary Campaign for 9/11

On the 25th anniversary of the 9/11 attacks on the World Trade Center, when the hijacked American Airlines and United Airlines flights struck the two towers, 2,977 drones recreated the Twin Towers over New York.

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Bobbie: Feeding is personal not perfect

One of the many new pressures new parents and new mothers face is what kind of formula is best for their baby? There is so much pressure to do everything the “right way” as well as stigma around ‘formula feeding’.

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Savage x Fenty Campaign

Savage x Fenty recently took over New York Fashion Week with an outdoor campaign installation spotted around Seventh Avenue and Fashion Avenue.

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Ikea's Tidy Billboards Campaign

IKEA recently got us all talking again with its “tidy billboards” campaign. From the front, they looked like normal home furnishing billboard ads.

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Want Equal Pay? Go to Prison, Says Belgian Campaign

There are plenty of reasons a woman might want to change jobs: better pay, more flexibility, a shorter commute or perhaps a manager who does not schedule a 4pm meeting and call it “a quick catch-up”. Going to prison is generally not on the list.

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Is AI Making Life Easier for Women or Creating New Gaps?

AI is meant to be an equal opportunity tool for all. Easily accessible and readily available to take mundane tasks off the user’s plate, to simplify, and to optimize. Giving the user back more time, energy, and brain space now that they can outsource low-stakes tasks like drafting emails, meeting agendas, and project briefs.

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KFC x 'Chicken Wine' Collab

Is a collaboration between a fast food brand and a wine company crazy or genius? Social media users commenting on the recent collab between KFC and x La Vielle Ferme (or otherwise branded the chicken wine) have been divided. But can agree on one thing: it was a collab no one was expecting. 

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"Mo Harris" is the new Face of Reebok in latest campaign

Laila Mores, better known as “Mo Harris” an East Enders legend, is the face of the new Reebok campaign. The Ad featured Mores or “Mo” in the brand’s iconic workout trainers looking very cool as she posed with her arms crossed on a busy London Street. Reebok captioned the ad on Instagram, “Some people don’t just wear Classics. They are Classics. Laila Morse for The Giveback.” 

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