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Why Spring Is the Perfect Time to Realign Your Goals and Growth
If spring were a day of the week, she’d be a Sunday. If your social media algorithms are anything like mine you may see a lot of “Sunday Reset” type videos.
Oura Launches Its First Proprietary AI Model to Power Personalised, Clinically Grounded Women’s Health Support
Historically, women’s health has been underfunded and under-researched, creating persistent gaps in medical knowledge, care, and innovation…
Cobbling together summer childcare as a working parent/caregiver
While many Summer day camps are not affordable for most parents and families with modest or even median level incomes, especially with multiple children, Summer childcare costs will more closely resemble a second mortgage or home rental payment.
Peanut and Tommee Tippee Redefine Maternal Health Storytelling
The campaign shared, “Matrescence, the complete biological, psychological, and emotional transformation of becoming a mother.”
Knowing How to Talk to Your Child About AI Chatbots and Online Safety
There was a time when childhood questions were answered by parents, teachers, encyclopaedias, or a trip to the local library. If we wanted to speak to someone, we knocked on a neighbour’s door or used a landline telephone in the hallway. Our worlds were smaller, slower, and far easier to supervise.
Lidl’s Trolley Bag at London Fashion Week Analysis
Lidl has returned to London Fashion Week with a deliberately tongue-in-cheek collaboration: the stainless-steel Trolley Bag, created with New York designer Nik Bentel and unveiled at a Lidl “Fresh Drop” pop-up in Soho.
Rethinking the Narrative Around Working From Home
The suggestion that people work from home because they want an easy life is a simplistic explanation for a complex reality.
Why You Should Plan for Maternity Leave Before It Happens
Maternity leave is often seen as something to prepare for once pregnancy is announced. Policies are reviewed, handovers are arranged and temporary cover is discussed. But what if this important and necessary preparation happened long before any of that?
Asda’s Valentine ‘Open to Chat’ Red Baskets
This Valentine’s Day, Asda is trialling red “open to chat” shopping baskets in three stores across Leicester, Liverpool and Glasgow, inviting single shoppers to quite literally wear their hearts on their handles. Pick up a red basket and you are signalling that you are open to conversation. No apps, no swiping, no ambiguity.
International Day of Women and Girls in Science 2026
Because when women and girls thrive in science, discovery accelerates, innovation expands and the future becomes stronger for everyone.
Perimenopause: The Often-Missed Phase That Can Change Everything
Perimenopause is the stage before menopause, and for many women, it is where the biggest changes actually happen. It is the time when hormone levels begin to fluctuate, especially oestrogen and progesterone, even though periods may still be regular or only slightly irregular.
How to Prepare for Menopause
Menopause is a natural stage in a woman’s life, yet for many it arrives with confusion, worry or a feeling of being unprepared. It marks the point when periods stop for 12 consecutive months, caused by changes in hormone levels, particularly oestrogen.
Maltesers turns 90 with a musical journey through women’s shared history
Maltesers is celebrating its 90th birthday with a campaign that moves through time, music and everyday moments to show how women have always found comfort in one another, often through humour, and in the face of small, familiar frustrations.
How Micro-Feminism Shapes Work Culture
As companies and leaders publish ambitious gender diversity goals, day-to-day experiences for many women at work tell a different story.
How Kaizen Can Change the Way Women Approach Business
Kaizen means continuous improvement through small, consistent actions. Instead of focusing on big changes, it encourages steady progress over time. This approach fits well with the realities many women face when building a business.
Audi Ties Winter Conditions to Quattro in Weather-Triggered DOOH Campaign (Analysis)
As winter settles in across the UK, Audi has launched a new digital out-of-home campaign that links falling temperatures directly to its quattro all-wheel drive system. Created by BBH and planned by PHD, the campaign centres on a phrase already familiar to Audi drivers: “quattro season”, the time of year when grip, stability and control matter most.
what the Wahine Toa firefighters teach us about women in male-dominated industries
How the Wahine Toa Firefighters Calendar challenges gender inequality and redefines strength for women in male-dominated industries worldwide.
The "Resilient Visionary
The sun doesn’t ask for permission to rise after a storm; it simply does.