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The Role Volunteering Played in My Life and Work
I’ve been thinking a lot about the different places we learn who we are and for me, volunteering was one of them. Non-profits…
Amy Schumer Stars in National Perimenopause Campaign with Midi Health
“Welcome to your ‘midi’ midlife health class. Just when you think you had your body all figured out- BAM, perimenopause!
It’s Time for Workplace Policies to Catch Up to the Reality of Miscarriage
Northern Ireland recently became the first country in the UK to give a woman and her partner two weeks of paid leave if they experienced a miscarriage at any stage of pregnancy.
Why modern poetry thrives on social media and what marketers can learn from it
Poetry has long lived in journals and notebooks and paperbacks for the masses. Poetry as oral form likely even predates most written text as it is believed to have been sung and likely resembled hymns to remember things like history, genealogy and law.
Bayer Global health campaign
“Over 1.5 billion women worldwide experience women's health issues, yet too many accept this suffering without realising it’s impact on their everyday lives”
Is Having a Vision Board Really Necessary?
The vision board has long been a gold standard of intention setting. Cut-out images, carefully curated quotes, aesthetic layouts, an entire visual representation of the life you’re working toward.
What Brands Can Learn From Airbnb’s Cultural Marketing Strategy
Some of the most innovative ads can be simple in theory yet powerful in execution.
What the 'sidequest' trend can teach us about work-life balance
One of my favorite social media trends in my algorithm lately has been the ‘side quest’ trend.
Mercedes Benz featuring Coco Gauff, a 21-year old Tennis star
The recent social campaign from Mercedes Benz featuring Coco Gauff, a 21-year old Tennis star, went live on social media earlier this month for International Women’s Day.
Why Spring Is the Perfect Time to Realign Your Goals and Growth
If spring were a day of the week, she’d be a Sunday. If your social media algorithms are anything like mine you may see a lot of “Sunday Reset” type videos.
Oura Launches Its First Proprietary AI Model to Power Personalised, Clinically Grounded Women’s Health Support
Historically, women’s health has been underfunded and under-researched, creating persistent gaps in medical knowledge, care, and innovation…
Cobbling together summer childcare as a working parent/caregiver
While many Summer day camps are not affordable for most parents and families with modest or even median level incomes, especially with multiple children, Summer childcare costs will more closely resemble a second mortgage or home rental payment.
Peanut and Tommee Tippee Redefine Maternal Health Storytelling
The campaign shared, “Matrescence, the complete biological, psychological, and emotional transformation of becoming a mother.”
Knowing How to Talk to Your Child About AI Chatbots and Online Safety
There was a time when childhood questions were answered by parents, teachers, encyclopaedias, or a trip to the local library. If we wanted to speak to someone, we knocked on a neighbour’s door or used a landline telephone in the hallway. Our worlds were smaller, slower, and far easier to supervise.
Lidl’s Trolley Bag at London Fashion Week Analysis
Lidl has returned to London Fashion Week with a deliberately tongue-in-cheek collaboration: the stainless-steel Trolley Bag, created with New York designer Nik Bentel and unveiled at a Lidl “Fresh Drop” pop-up in Soho.
Rethinking the Narrative Around Working From Home
The suggestion that people work from home because they want an easy life is a simplistic explanation for a complex reality.
Why You Should Plan for Maternity Leave Before It Happens
Maternity leave is often seen as something to prepare for once pregnancy is announced. Policies are reviewed, handovers are arranged and temporary cover is discussed. But what if this important and necessary preparation happened long before any of that?
Asda’s Valentine ‘Open to Chat’ Red Baskets
This Valentine’s Day, Asda is trialling red “open to chat” shopping baskets in three stores across Leicester, Liverpool and Glasgow, inviting single shoppers to quite literally wear their hearts on their handles. Pick up a red basket and you are signalling that you are open to conversation. No apps, no swiping, no ambiguity.
International Day of Women and Girls in Science 2026
Because when women and girls thrive in science, discovery accelerates, innovation expands and the future becomes stronger for everyone.