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Free People and Willow put cultural co-authorship at the centre
How much creative control are brands really willing to give up when working with artists? It’s a question worth asking as celebrity partnerships become increasingly common, with many brands eager to tap into an artist’s cultural influence while still controlling how that influence is expressed.
Stayfree Campaign Breaks Stigma Around Menstruation
In order to break the stigma around menstruation, everyone needs to be a part of the conversation. Not just mothers and daughters, but also fathers and sons. Stayfree, the American brand…
25th Anniversary Campaign for 9/11
On the 25th anniversary of the 9/11 attacks on the World Trade Center, when the hijacked American Airlines and United Airlines flights struck the two towers, 2,977 drones recreated the Twin Towers over New York.
Bobbie: Feeding is personal not perfect
One of the many new pressures new parents and new mothers face is what kind of formula is best for their baby? There is so much pressure to do everything the “right way” as well as stigma around ‘formula feeding’.
Savage x Fenty Campaign
Savage x Fenty recently took over New York Fashion Week with an outdoor campaign installation spotted around Seventh Avenue and Fashion Avenue.
Born to Disobey: Desigual Makes Imperfection Its Answer to AI
In its “Born to Disobey” campaign, American-Canadian model and social media personality Vivian Jenna Wilson is paired with a humanoid robot that has supposedly been designed to obey…
Career Lessons Most Women Learn Too Late
A lot of career advice centers around debating the best format for things like your LinkedIn profile, resume, or cover letters.
Ikea's Tidy Billboards Campaign
IKEA recently got us all talking again with its “tidy billboards” campaign. From the front, they looked like normal home furnishing billboard ads.
Maher x Dove #Keepherconfident Campaign
“What if every girl saw her body for what it could do instead of how it looked?”
Want Equal Pay? Go to Prison, Says Belgian Campaign
There are plenty of reasons a woman might want to change jobs: better pay, more flexibility, a shorter commute or perhaps a manager who does not schedule a 4pm meeting and call it “a quick catch-up”. Going to prison is generally not on the list.
Is AI Making Life Easier for Women or Creating New Gaps?
AI is meant to be an equal opportunity tool for all. Easily accessible and readily available to take mundane tasks off the user’s plate, to simplify, and to optimize. Giving the user back more time, energy, and brain space now that they can outsource low-stakes tasks like drafting emails, meeting agendas, and project briefs.
KFC x 'Chicken Wine' Collab
Is a collaboration between a fast food brand and a wine company crazy or genius? Social media users commenting on the recent collab between KFC and x La Vielle Ferme (or otherwise branded the chicken wine) have been divided. But can agree on one thing: it was a collab no one was expecting.
Care.com Brings the Sandwich Generation Into the Spotlight
Care.com is an mobile app that makes it easier for caregivers to find care for kids, aging parents, homes and pets by making care easier to find and vetting process that includes identity and background checks.
The Career Lessons Most Women Learn Too Late
There are some things that no degree, induction programme or leadership course can quite prepare you for.
"Mo Harris" is the new Face of Reebok in latest campaign
Laila Mores, better known as “Mo Harris” an East Enders legend, is the face of the new Reebok campaign. The Ad featured Mores or “Mo” in the brand’s iconic workout trainers looking very cool as she posed with her arms crossed on a busy London Street. Reebok captioned the ad on Instagram, “Some people don’t just wear Classics. They are Classics. Laila Morse for The Giveback.”
Headspace x The Sunday Club Pop-Up Collab
On Sunday, July 19th, at a Newstand corner in New York City, the Headspace mindfulness and meditation app partnered with Sunday Club…
Leadership Lessons from The Devil Wears Prada 2
The release of The Devil Wears Prada 2 movie, starring icons Anne Hathaway, Emily Blunt, Meryl Streep, and Stanley Tucci, which premiered earlier this summer, feels timely, as…
July - Social Wellness Month, "How hobbies/ fourth spaces can solve the loneliness
In 2025, there were growing conversations about the need for “third spaces”- spaces outside your home and work for socializing…
Polaroid’s Bold Anti-AI Campaign Makes the Case for an Analog Summer
Polaroid launched one of the boldest anti-AI campaigns alongside promoting their Polaroid Go Gen 3 camera...
The Secrets of the Bees, National Geographic
National Geographic took sustainability quite literally in a recent campaign to promote a nature documentary.